The Concept –
Banner Advert for the Web Application ‘Systemic
Description –
The concept of my Banner Advert is a Web Application, which has been developed by a company called East Collaborative Strategies (P) Ltd. The reason behind choosing this application is basically my involvement in the process of the design and development of the same. The company was a software firm and I worked as a Graphic Designer there. I was very much involved in building up the entire Brand Identity for the company as well as this product.
SEC is a management information system, with powerful Enterprise Application Integration to meet large information processing needs in an enterprise from various functions/departments at bottom line or tactical level to strategic through policy levels at top line. ( Ref: www.eastcollaborative.com )
So, this description was to be presented in the banner..!! I used the problem-solution method to initialize the design process. SEC helps in managing various things in an enterprise like Products, Processes, Documents, etc. The banner initially starts with lot of words popping out, which are the modules leading the user to a state of confusion, as in what is happening..?? Actually, this confusing state relates to that of the description of the application, where, it is said that all the departments and information systems are scattered, if an enterprise is not using SEC.
Another important issue in the design was to maintain the corporate standards and identity of the company. And most important thing is that the entire SEC application was developed without using images in any part of the design. (Except for login page & the flash logo animation). So, if I am designing a banner to advertise this application, the design of the banner should reflect to that of the application. Using images in the design of the banner would have given me a better and attractive output, but going by the design concept of the application and also the theme of the company was more important. So, I used only text and fonts (Albertus Medium & Swis 720 BT) which were used in the corporate theme of the company.
Initially, before starting off with the design, I made a small flow chart to help me with the banner. This flow chart consisted of all the elements to be presented and the captions to be used. Then I started off with the design with a color band animation. Again, the reason for using this color band is that, this is the theme which was developed for the application and the entire design of SEC is based on these colors. Simultaneously, the names of the modules of the application – Products, Processes, Issues, Documents, etc, are presented in a confusing manner. A question mark pops out after these confusing elements, where, I assume that the user should be confused about what is happening.
‘Just a Sec..!’ – this is the caption used for the promotion of the product. There are two things which are related to this caption. The name of the product which is ‘Systemic Enterprise Connector’, which in short form is known as SEC. Another interesting thing, as mentioned above, is that the entire application is designed and controlled without using images. The whole design is just table art. Hence, if used on internet, the pages loads very fast and also are the operations done. This indicates that anything on the application can be done just in a span of 1 sec.
For anything online..!! – Yet another caption, which in a similar way gives the impact that any online operation can be done in 1 second.
Conclusion of the banner is the name of the company which has developed the product.
Technically, most of this banner is designed using text and motion tween, using Macromedia Flash. The size used is 728 x 90 pixels. When clicked, at any point of time, it takes the user to the Product website – www.explore.secplm.com.
(Login can be done using the login and password as guest, guest.)
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